Great marketing plans start with a solid awareness strategy to capture the top of the funnel audience, followed by a strong remarketing campaign strategy to nurture those leads into conversions.
There’s a firm in town that’s been reaching out. They’re really nice and have a great website. Some of the other departments are using them and seem to like them. Sounds like a no-brainer for your graduate program’s needs, right?
By Alicia Lyons Google Graduate Program Marketing SEM SEO
SEO and SEM are two very different animals, but they can be finessed into working harmoniously together. In order to create a complete and comprehensive graduate program marketing strategy, it’s best to apply them both holistically.