It’s been a year, or two, or 5. Are they still considering continuing their education, did they already complete another program or did they give up the dream? For some graduate programs, there is fixed window for decisions, while others have a longer lifecycle.
Let’s examine your leads, prospects and future students. As your prospects continue the decision making process, your team’s efforts are pivotal in converting them.
If you’re like many schools, you’ve got a group of stagnant leads that you’re wondering about. Stagnant leads are tricky for many reasons. Here are a few ideas on what to do with them.