Is your marketing spend making a difference for your university? One of the biggest questions universities have about marketing is related to effectiveness.
Graduate Programs
Tips for selecting a firm to help you fill your next class. Meet your enrollment goals with a specialized firm that has experience in digital marketing and education.
Baby boomers. Gen X. Millennials. Each generation has different value sets, core motivations and media consumption habits. Make the most of your communications to each group, and bridge the gap with some universal messaging that applies to all.
Eighteen years and more than 120 different graduate business programs. Do we have your attention? Our first-hand experiences have unearthed a treasure of insights. And, here’s a unique opportunity for you to take a peek inside.
Learn how to manage early relationships with prospective students using different communications tracks, content and frequency.
Marketing, admissions or both? Find out how to collaborate and pull your valuable leads through.
There’s a firm in town that’s been reaching out. They’re really nice and have a great website. Some of the other departments are using them and seem to like them. Sounds like a no-brainer for your graduate program’s needs, right?
LinkedIn is a networking platform that targets working professionals, and it is also the number one platform for B2B marketing.
By Alicia Lyons Graduate Program Marketing Graduate Programs Strategy
In order to develop a marketing plan with impact, you must first determine who your prospective student should be.
By Anthony Campisi Graduate Program Recruitment Solutions Graduate Programs Lead Generation Strategy
The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process?