It’s been a year, or two, or 5. Are they still considering continuing their education, did they already complete another program or did they give up the dream? For some graduate programs, there is fixed window for decisions, while others have a longer lifecycle.
Let’s examine your leads, prospects and future students. As your prospects continue the decision making process, your team’s efforts are pivotal in converting them.
If you’re like many schools, you’ve got a group of stagnant leads that you’re wondering about. Stagnant leads are tricky for many reasons. Here are a few ideas on what to do with them.
Great marketing plans start with a solid awareness strategy to capture the top of the funnel audience, followed by a strong remarketing campaign strategy to nurture those leads into conversions.
LinkedIn is a networking platform that targets working professionals, and it is also the number one platform for B2B marketing.
The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process?
Do you feel like you are constantly paying for digital marketing and garnering little results? Most programs are unsatisfied with their Return On Investment (ROI)
Many words come to mind when describing an Executive MBA program: Transformational Experiential Leadership Elite Incomparable Potential Advancement Do these words describe your Executive MBA program? It's likely they do, and they can also be used to describe most EMBA programs. Herein lies the problem. Most EMBA programs look and sound the same. How is a prospective student expected to distinguish between your program and that of your competitors?