Alumni profiles give your school credibility and authenticity that prospects are seeking. Find ways to leverage this tool in your marketing strategy.
Ways to keep an eye on recruiting and enrollment planning. Although COVID-19 is impacting your current operations, there are ways you can still plan for the future.
COVID-19 is forcing many graduate schools to quickly pivot. From online classes to altered recruiting, here are some ways to best prepare.
Deliver in-person, what you promise online. Align your messaging across all channels—online and in-person—to give your prospects a cohesive experience.
Writing content that builds search results — and sounds great — can be difficult. It sounds simple, but the more keywords you have on your site that correspond to what people are searching for, and that you’re relevant for, the more traffic you will receive.
Increase event attendance by trying new event types, going local and keeping the communication lines open.
Using your prospective student data doesn’t have to be intimidating. Find out how to measure and analyze your information so you can make solid business decisions.
Track the new trends in digital advertising for higher ed and prepare for the upcoming year.
If your school’s New Year’s Resolution is new leads, better leads or more leads, read this first! Find a balance between quantity and quality.
How to choose the right digital advertising platforms for your prospects When you ask any marketing or admissions team member…
Personalized Communications: Capture the right data and use it to send communications your audience will actually read.
Design your online experience to connect with your prospects quickly and concisely with these “mobile first” tips.
You don’t have to be a skilled writer or experienced designer to create meaningful marketing content.
Are you intimidated by using data to inform your marketing campaigns? Find out how simple it can be to start using data to enhance your marketing and improve the digital experience for your prospective students.
Where are your digital ads driving your prospective students? If you’re not using targeted landing pages, you may be losing future students. Find out how to capture their attention and interest.